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Tuesday, April 21, 2009

TATA NANO WORLD'S CHEAPEST CAR


TATA NANO

The people's car, Tata Nano was finally launched in Mumbai on 23rd March, 2009.


"The journey started six years ago when we overtook what looked like just another business... a business to give Indian families an affordable transport means, a small car which was very low in cost. It is to the credit of the team what we have achieved today" said Ratan Tata at the launch of the car.

Ratan Tata (Chairman, Tata Group) announced at the launch that the standard model of Tata Nano will have a dealer price of Rs. 100,000 a promise that he has lived up to despite a steep rise in the prices of steel and other input costs. Ratan Tata has fulfilled his promise of delivering the worlds cheapest car, Tata Nano which is safe, affordable and fuel efficient at the same time. The initial 1 lakh customers which would be picked through a computer draw would be promised price protection which means they will be getting the cars as per the promised launch day prices despite any economic conditions in the future. This would surely be a big reprieve for the initial customers.
"A promise is a promise", said Ratan Tata. Nano launched by Tata Motors is going to change the face of Indian automotive industry . With this launch India has most definitely marked its presence in the global automotive industry. A lot has been talked about this car and another first has been associated with this car. Usually with the launch of a new product a company goes into a spending spree in terms of marketing of the product. However, Nano managed to get free publicity because of the hype which was associated with every move that it made. Be it the starting controversies over the Singur project or the hype of the launch day which was tracked through daily countdowns on the visual media, the car has been in news for a long time now.

Major Highlights of Tata Nano

Warranty: 18 months or 24,000 km whichever is earlier

Service Interval: 1st free: 1000 km or 1 month whichever is earlier 2nd free: 5000 km or 6 months whichever is earlier 3rd free: 10000 km or 1 year whichever is earlier Subsequent service every 10,000 kms

Colour Options:

Nano base: Bright red, Ivory white, Summer blue

Nano CX: Bright red, Ivory white, Summer blue, Champagne gold, Lunar silver

Nano LX: Champagne gold, Lunar silver, Sunshine yellow

Nano Merchandise: Nano Phone, Nano Watch, Nano Caps, Nano Bag are all available with dealers.

Booking Information: Booking starts 2nd week of April, forms will be available 7 days before the booking date is announced and will be available only for 14 days. Dealers are expecting about 10 lakh bookings. Booking forms will be available at: SBI, Westside, Croma store, 400 tata motors dealers across the country. Cost of these forms: Rs 200-300. Online booking also available. Expected: 90% booking from dealers. Only one form per customer (in his name) will be accepted. No more than one form in the same customer's name will be accepted. NO ECS REFUND.Booking amount: 70-80% of the car's ex-showroom cost. After booking closes, allotment will be done on the basis of random number lottery where the lucky customer's name will be declared along with the name of the dealer from where he/ she can take delivery of the car along with date and time of delivery will also be specified.

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